Lazada IP Infringement & Scams: Brand Guide (July 2026)

Lazada has become a household name in Southeast Asia, reshaping how millions shop online across Singapore, Malaysia, Thailand, the Philippines, Vietnam, and Indonesia. As the regional eCommerce flagship of Alibaba Group, it boasts solid logistics infrastructure, in-platform payment security, and impressive reach.

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But behind the rapid growth and fast delivery options, brands face a growing challenge: the rise of intellectual property rights (IPR) infringement and scam tactics (part of a global counterfeit trade valued at $467 billion in 2021, per the OECD) that misuse the Lazada name in order to capture hard-earned trust, loyalty, and revenue. Here's what you need to know about Lazada's platform, why bad actors are exploiting it, and how to report IPR infringement and scams effectively.

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TLDR:

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• The global counterfeit trade hit $467 billion in 2021, per the OECD, and Lazada's six-country reach makes it a direct target.
• Flag infringing listings in-app or initiate a return citing "counterfeit" before Lazada's 7-to-15-day Confirmation Period closes or your enforcement position weakens.
• Scammers impersonating Lazada via WhatsApp job offers caused over S$430,000 in losses in Singapore alone, per Channel News Asia.
• Evidence quality decides whether a listing comes down: collect serial numbers, logo comparisons, packaging differences, and screenshots before filing any IPR complaint.
• MarqVision automates detection and removal across Lazada and 1,500+ global marketplaces, tracking repeat offenders manual reporting cannot keep up with.

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What Is Lazada?

Lazada is Southeast Asia’s leading third-party marketplace, offering everything from beauty products to electronics. Backed by Alibaba’s powerful tech stack, it provides a secure and localized experience for buyers and sellers alike. Key platform features include:

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• Secure Payment Gateway: Buyer transactions are protected through Lazada's in-platform payment solution. Funds are held during the Confirmation Period (typically 7 to 15 days, depending on the specific platform), and only released to sellers once buyers confirm receipt or the period expires.

• Multi-Market Presence: Operating in six countries, Lazada is the go-to platform for cross-border sellers looking to access Southeast Asian consumers.

• Strong Buyer Protections: Lazada provides dispute resolution for unsatisfactory purchases, including trademark or copyright-infringing products.
  
  

Yet as with any third-party marketplace, the open nature of the platform also invites bad actors.

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How to Report a Fake on Lazada

If you spot a product violating any type of IPR, there are two avenues to action:

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1. Flag the Listing or Seller Directly

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• Use the “Report” or “Feedback” function found on seller storefronts or individual product listings in the app. The platform will ask you for a description of the issue. Be as detailed as possible!

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• Report any sellers requesting payment outside the Lazada platform immediately.
  
  

2. Submit a Return for Fake Products

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• Buyers can also initiate a return of the product and select “counterfeit” as the reason.
• Gather supporting evidence: serial numbers, logos, product tags, packaging differences, and detailed design comparisons.
• If a return or refund is denied, file a formal dispute. Lazada’s internal resolution team reviews cases within three working days.
  
  

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Beware of Non-Product Lazada Scams

Scammers are impersonating brands and, beyond that, attempting to impersonate Lazada itself: not to sell products, but to trick consumers into job scams and payment fraud.

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Case Study: Affiliate Marketing Scam
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In May 2022, users began receiving WhatsApp and social media messages offering affiliate jobs with Lazada, with promises of commissions for tasks like liking products or placing sample orders. These “tasks” often required:

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• Entering personal information
• Making payments to fake websites or unknown bank accounts
• Purchasing products from spoofed Lazada domains
  
  

Once money was transferred, victims were unable to withdraw their “earnings”....and the scam site would disappear.

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According to reports from Channel News Asia, losses exceeded S$430,000 from scams misusing Lazada’s name.‍

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Beyond Reporting: Building a Scalable Protection Strategy on Lazada

Consumer education is one of the most powerful brand protection tools you have. When customers know what to look for (authentic logos, approved sellers, verified packaging) they're less likely to fall for fakes in the first place. That means fewer refund requests, fewer support tickets, and fewer reputational risks.

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Education also extends beyond IPR. As impersonation scams targeting Lazada shoppers become more sophisticated, teaching customers how to spot fake promotions, job scams, and spoofed websites can help safeguard their wallets and your brand's credibility. A well-informed customer base protects your brand and helps keep Lazada as a viable, trusted, and growing marketplace for legitimate sellers.

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On the surface, Lazada offers a controlled environment: payments are held until delivery is confirmed, sellers are vetted, and a dispute team is in place. But for brands dealing with infringement, the reality is far more complicated. The more your brand grows, the more time and resources this process demands, diverting focus from growth, product development, and genuine customer engagement. 

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This is where many brands reach a breaking point: manual enforcement just doesn’t scale. While Lazada offers avenues for resolution, they weren’t built for brands monitoring hundreds of listings across multiple countries, platforms, and product lines.

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At MarqVision, we help brands automate the detection and removal of infringing listings across Lazada and other global marketplaces. Our AI identifies patterns, tracks repeat offenders, and adapts to evolving threats in real time. Thanks to our strong relationships with marketplace platforms, we can fast-track escalations and pursue initiatives that strengthen platform-level defensibility, driving faster takedowns and better outcomes for our clients.

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Don't drown in forms. Get ahead with intelligent enforcement.
Book a demo today to see how MarqVision turns manual reporting into real-time brand protection.

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Frequently Asked Questions

What types of IP infringement can I report on Lazada?

Lazada's reporting and dispute system covers trademark infringement (unauthorized use of your brand name or logo), copyright infringement (unauthorized reproduction of your product images or creative assets), and the sale of counterfeit products. You can flag infringing listings or seller storefronts directly in the app, or initiate a return citing "counterfeit" as the reason if you've already received a fake product. Lazada's internal dispute team reviews cases within three working days.

Does Lazada's payment protection help if I receive a counterfeit product?

Lazada holds funds during a Confirmation Period (typically 7 to 15 days depending on the market) and only releases them to the seller once the buyer confirms receipt or the period expires. If you receive a counterfeit, initiate a return before the window closes and select "counterfeit" as the reason. If the return or refund is denied, escalate to a formal dispute. The key constraint: missing the Confirmation Period without filing considerably weakens your enforcement position through the platform.

How do I know if a Lazada job offer or affiliate promotion is a scam?

Legitimate Lazada affiliate programs do not recruit via WhatsApp, Telegram, or social media direct messages, and they never ask you to make upfront payments, transfer money to personal bank accounts, or complete "sample order" tasks to earn commissions. If an offer asks you to enter personal financial information or purchase products on a site that is not the official Lazada domain, treat it as a scam. Losses from these impersonation schemes exceeded S$430,000 in Singapore alone, per Channel News Asia.

What evidence should I gather before filing an IPR complaint on Lazada?

The quality of your evidence decides whether a listing comes down or your complaint stalls. Before filing, collect: serial numbers and authentication codes, side-by-side comparisons of logos and product tags against authentic samples, packaging differences (font, material, labeling), detailed design comparisons showing copied elements, and screenshots of the listing with seller details visible. For copyright-based claims, confirm your official product images are hosted on your brand's website or official social media pages. Alibaba-group platforms, including Lazada, no longer accept images from third-party vaults for copyright enforcement submissions.

When does manual reporting on Lazada stop being enough?

Manual enforcement works for isolated cases, but it does not scale. If you're monitoring multiple product lines across Lazada's six-country footprint, tracking repeat offenders who relist after takedowns, or managing infringement across several platforms simultaneously, the process quickly consumes more resources than it returns. MarqVision automates detection and removal across Lazada and 1,500+ global marketplaces, identifying patterns, tracking recidivists, and fast-tracking escalations through direct marketplace relationships, shifting enforcement from a reactive administrative burden to a continuous, measurable protection program.

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